GlobalGames®Sports were engaged by Synergy Sponsorship to provide activation, branding and crowd engagement on Olympic Way on behalf of their client, Coca-Cola.
The event(s) were the Football League Play-Off Finals.
The aim was to provide each of the participating teams (6 over 3 individual match days) with a bespoke experience to them and their fans.
To deliver to this exact brief we formulated a plan to provide each competing team with their own activity and engagement on each side of Olympic (Wembley) Way.
Each team’s event package consisted of:
With over 140,000 fans passing through the Coca-Cola experience over the 3 event days the client feedback and fan response was incredible: