Coca Cola – Football League Play-Offs

CLIENT:

Coca Cola

Brief:

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GlobalGames®Sports were engaged by Synergy Sponsorship to provide activation, branding and crowd engagement on Olympic Way on behalf of their client, Coca-Cola.

The event(s) were the Football League Play-Off Finals.

The aim was to provide each of the participating teams (6 over 3 individual match days) with a bespoke experience to them and their fans.

Event:

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To deliver to this exact brief we formulated a plan to provide each competing team with their own activity and engagement on each side of Olympic (Wembley) Way.
Each team’s event package consisted of:

  • 3 x 2D Photo Walls (depicting key moments in each team’s “Road to Wem bley”)
  • 32 x Giant Inflatable Ball Towers providing a focal point
  • 3Branded Pop-Up Marquee containing teams of Face-Painters to provide team specific designs
  • 3Event staff to manage customer flow and safe operation
  • The Results:

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    With over 140,000 fans passing through the Coca-Cola experience over the 3 event days the client feedback and fan response was incredible:

  • Fan feedback was excellent with all ages engaging in Photo Wall experience
  • Brand exposure was enormous for the final series of play-offs for the specific sponsor
  • Brand integration was seamless, fitting perfectly with existing brand positions and event branding
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