Ford – Destination Football

Brief:

  • To create memorable interactive promotions which enhance and increase the exposure of Ford as one of the Official Partners of the UEFA Champion’s League.
  • To give real fans a chance to taste a little of the spirit of football.
  • Increase awareness and understanding of Ford's sponsorship programme among both consumers and employees.
  • Solution:

  • Create 6 Speed Ball games with interchangeable branding for venue / tournament specific events.
  • Create a SuperChargedTM Soccer System with enhanced Ford Branding on all available areas (including SuperCharged RacersTM and giant balls) in addition to previous floor and wall branding.
  • Organise all logistical and transport requirements for transporting bespoke manufactured good to event venue.
  • Provide fully trained staff to operate games and interact with supporters and officials from competing teams and tournament bodies.
  • Result:

  • Research has shown a significant increase in awareness of Ford's football partnerships since the inception of the Destination Football brand and roadshow, in August 2000.
  • The number of dealer events utilising the football theme has increased dramatically, with excellent sales results.
  • Massive throughput of supporters, experiencing the Destination Football brand and activities.
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