To create memorable interactive promotions which enhance and increase the exposure of Ford as one of the Official Partners of the UEFA Champion’s League.
To give real fans a chance to taste a little of the spirit of football.
Increase awareness and understanding of Ford's sponsorship programme among both consumers and employees.
Create 6 Speed Ball games with interchangeable branding for venue / tournament specific events.
Create a SuperChargedTM Soccer System with enhanced Ford Branding on all available areas (including SuperCharged RacersTM and giant balls) in addition to previous floor and wall branding.
Organise all logistical and transport requirements for transporting bespoke manufactured good to event venue.
Provide fully trained staff to operate games and interact with supporters and officials from competing teams and tournament bodies.
Research has shown a significant increase in awareness of Ford's football partnerships since the inception of the Destination Football brand and roadshow, in August 2000.
The number of dealer events utilising the football theme has increased dramatically, with excellent sales results.
Massive throughput of supporters, experiencing the Destination Football brand and activities.