McCain’s Potatolympics

CLIENT:

McCain’s Potatolympics

BRIEF:

To provide an exciting and fun environment to promote McCains’ ranges of products.

OBJECTIVES:

To create a touring roadshow that would visit major public events (such as balloon festival, county shows etc).

The event would need to be a fun spectacle providing interaction and activities for all age groups along with additional space and facilities to include sampling of new products.

SOLUTION:

The McCain’s Potatolympics were born.
The whole activity programme was enclosed in an inflatable “stadium”.

The activities took part in the central arena and included a food related obstacle course around the track, “pea Flinging” with a giant catapult and the Bungee Rosti building (players collected giant food items from the shelves behind them and ran out to build a giant rosti).

LOGISTICS:

GLOBALGAMESSPORTS produced all of the roadshow equipment to meet the client’s operational needs.

In this instance GLOBALGAMESSPORTS was not involved in the actual delivery or operation of the games.

STAFFING:

We worked closely with the agency and staff to ensure all crew were fully aware of their responsibilities and all set-up details.

ROI:

Strong media coverage in local press, trade publications and across regional television.

STATISTICS:

Massive impact with huge participating numbers over approximately 9 events.

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