McCain’s & UK Athletics

CLIENT:

McCain’s & UK Athletics (on behalf of Fast Track)

BRIEF:

To provide an eye-catching and inspirational mobile venue to engage people and introduce the new sponsorship of Grassroots Athletics by McCain’s.

OBJECTIVES:

To spread the word about McCain Track & Field, with the Roadshow Dome touring the country, giving a taste of all that athletics has to offer. Offering a chance for some hands-on fun as young and old alike get to test themselves against friends and family in a range of amazing activities.

The McCain Track & Field Roadshows take place in city centres around the country just before key athletics meets in each area.

LOGISTICS:

GLOBALGAMESSPORTS assessed all viable options within budget, including site visits. All activities were delivered on-site, on schedule and within budget. Storage of equipment, clothing and promotional materials was achieved at our London warehouse.

STAFFING:

We worked closely with the agency and coaching staff and provided event staff and managers to run the whole event.

SOLUTION:

With a new brand entering the GrassRoots Sport mix it is always difficult to make an impact, but the McCains Roadshow achieved this easily.

The central 15m Dome had 4 Activity Pods, and Entrance Tunnel and 20m Sprint Tunnel attached to the sides creating an incredible event / activity space.

Inside this massive activity zone were specific areas testing and teaching: Health & Well-Being; Speed; Throwing; Jumping; Strength; Reactions

STATISTICS:

The first two events in 2009 have seen an average of 2,500 people participating in the McCain’s Track & Field Roadshow .

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