MTN FanPark

MTN-FP-01

CLIENT:

MTN

BRIEF:

To provide a proposal for the development, productiona dn implementation of a range of FanParks to support and enhance MTN’s sponsorship of the World Cup 2010.

OBJECTIVES:

• An hourly capacity of 1000 – 1500 guests
• Budget. No budget set.
• Ideally the FanPark needs to repay the capital investment as quickly as possible
• Key peripherals that need to be evaluated are set-up, dismantling and storage
• The park should provide its participants with ‘something different’ that keeps its appeal
• Our core age bracket is 11-25 year old male and females, but not excluding other age groups • Disabled access must be integral
• There should be a range of activities that are suitable for all to participate on/in
• It should be non-exclusive across all areas

SOLUTION:

GLOBALGAMESSPORTS commissioned our FanPark experience consultants Vision XS, to provide a report on the effectiveness, quality and commercial viability of a ‘Fan Park’ for MTN. The report was intended to underpin the feasibility of designing, manufacturing and delivering a series of FootballFanParks.

The images below highlight the suggested FootballFanPark layout and contents as formulated using our event and design experience and Vision XS’ X-Mod technology.

This particular FanPark can accommodate 1,000 people per hour and offers activity, interest and competition for age groups from 2 – 65+.

It is ideally suited to a Football supporting crowd but retains a professional and corporate appearance (see following pages), to make it an essential part of an experiential campaign during a major tourna- ment but also the cornerstone of a legacy campaign after the “main event” (each item can be used independently or as smaller packages and thus is ideal for coaching clinics, schools and roadshows).

LOGISTICS:

The full FanPark would contains 45 games and activities and would be transported and stored in 2 x articulated trailers.
Over 2000 metres of power cables would be required as well as over 360 metal ground stakes, several thou- sand metres of guy ropes and much more.

STAFFING:

A full complement of operational staff would be 55 with event managers and 2 x event directors overseeing the safe and efficient operation of the park.

ROI:

The ROI of a Park of this size is enormous. Each individual component is calculated to offer a full Return on Investment within 5-10 working days.

Alongside this there are additional revenue streams as a result of the entire package, such as sponsorship and branding, concessionary income, PR and much more.

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