To create a “Showcase” event to introduce our partner- ship with Old Spitalfields Market for a “Summer Sports Slam” event in 2011.
Offering local business the opportunity to participate in a range of Olympic & Paralympic sports through 6 weeks, in a corporate challenge format.
The event was also used to present the capabilities and extent of Sports-Experience.com to combine Engaging & Fun Activities, Olympic & Paralympic NGBs and Athletes for all ages and all abilities.
- Substantial Press Coverage as a “feel good” story amongst other downbeat related stories
- Excellent exposure for venue and activation team for opportunities for “Summer Slam” event
- Over 150 enthused, invigorated and more knowledgeable children from local schools
- Increased “walk by” interest and knowledge of sporting / healthy activations and their availability
- Massively positive feedback from teachers, in relation to their children’s enthusiasm for these new (any) sports
- The basis of an incredible “blue print” for both corporate and school based activation around the Olympic & Paralympic games. Delivered through REAL participation and engagement.