Reading FC

CLIENT:

Reading FC

BRIEF:

Create a complete MatchDay experience to assist the club in engaging with their fan base and to help promote their Young Royals initiative.

OBJECTIVES:

To provide a host of football specific activi- ties at the stadium in order to get the fans to the match earlier, assist the club in creating a special pre-match atmosphere and promote the ‘Enjoy the Match’ initiative in conjunction with the Football League.

The McCain Track & Field Roadshows take place in city centres around the country just before key athletics meets in each area.

SOLUTION:

GLOBALGAMESSPORTS worked closely with Reading FC to ensure their requirements were met. To do this we activated a Step 1 Football FanPark outside the North Stand of the stadium, and to further enhance the FanPark concept this bespoke package also included the Nike Freestyler champion Abbas Farrid.

Step 1 FanPark Package:
The Next Step Arena
Speed Cage (Including hi-tech radar)
Target Ball
6m Dome
Complete staffing solutions Power provision

LOGISTICS:

The GLOBALGAMES activation team arrived on-site approx 3 hours prior to the FanPark opening in order to set-up the activities and prep the crew members working on the event. A full health and safety check is then completed 30 minutes before the gates open. Abbas Farrid conducted various skills sessions through-out the duration of the day with the finale then taking place on-pitch at half time for all the fans to see!

STAFFING:

We worked closely with the agency and coaching staff and provided event staff and managers to run the whole event.

ROI:

The whole experience enabled the club to communicate with their fans and give the Young Royals Programme an opportunity to welcome new members to the club.

Abbas Farrid
READING-02

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