Multi-Sport Activation


To create a “Showcase” event to introduce our partner- ship with Old Spitalfields Market for a “Summer Sports Slam” event in 2011.
Offering local business the opportunity to participate in a range of Olympic & Paralympic sports through 6 weeks, in a corporate challenge format.
The event was also used to present the capabilities and extent of to combine Engaging & Fun Activities, Olympic & Paralympic NGBs and Athletes for all ages and all abilities.


We combined;

  • An incredible venue
  • 4 Sports: British Fencing; British Sitting Volleyball, British Handball; British Goalball
  • Coaches, Athletes & Representatives from the sports
  • A wide range of Interactive Games & Sports Zones
  • A professional compere
  • An incredible Street Basketball Crew
  • Lots of Fun & Enthusiasm!
  • The Results:

    - Substantial Press Coverage as a “feel good” story amongst other downbeat related stories
    - Excellent exposure for venue and activation team for opportunities for “Summer Slam” event
    - Over 150 enthused, invigorated and more knowledgeable children from local schools
    - Increased “walk by” interest and knowledge of sporting / healthy activations and their availability
    - Massively positive feedback from teachers, in relation to their children’s enthusiasm for these new (any) sports
    - The basis of an incredible “blue print” for both corporate and school based activation around the Olympic & Paralympic games. Delivered through REAL participation and engagement.


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