Reading FC


Reading FC


Create a complete MatchDay experience to assist the club in engaging with their fan base and to help promote their Young Royals initiative.


To provide a host of football specific activi- ties at the stadium in order to get the fans to the match earlier, assist the club in creating a special pre-match atmosphere and promote the ‘Enjoy the Match’ initiative in conjunction with the Football League.

The McCain Track & Field Roadshows take place in city centres around the country just before key athletics meets in each area.


GLOBALGAMESSPORTS worked closely with Reading FC to ensure their requirements were met. To do this we activated a Step 1 Football FanPark outside the North Stand of the stadium, and to further enhance the FanPark concept this bespoke package also included the Nike Freestyler champion Abbas Farrid.

Step 1 FanPark Package:
The Next Step Arena
Speed Cage (Including hi-tech radar)
Target Ball
6m Dome
Complete staffing solutions Power provision


The GLOBALGAMES activation team arrived on-site approx 3 hours prior to the FanPark opening in order to set-up the activities and prep the crew members working on the event. A full health and safety check is then completed 30 minutes before the gates open. Abbas Farrid conducted various skills sessions through-out the duration of the day with the finale then taking place on-pitch at half time for all the fans to see!


We worked closely with the agency and coaching staff and provided event staff and managers to run the whole event.


The whole experience enabled the club to communicate with their fans and give the Young Royals Programme an opportunity to welcome new members to the club.

Abbas Farrid

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