To create a roadshow attraction to promote Norwich Union’s sponsorship of UK Athletics.
The roadshow was intended to cover a variety of sporting activities and skills to support the premise that Athletic Skills are the basis of most sports.
The activities and activity housings were designed to be useable in any conditions and provide an all-weather attraction at venues and events across the UK.
A Domed Event Village
20m Sprint Tunnel, Sprint Track and Sprint Radar
Field Sport Throwing Cage
3 x Individual Sports Cages
TrickShot Basketball Activities
2 x Arch Entrances
2 x 10m High SkyGuys
Full Operational & Promotional Event Team
Massive Press Coverage promoting sponsorship and activity delivery
City wide activations “spread the word” for major athletic events occurring in following weeks
Opportunities created for local school children to participate in roadshow
Increased “walk by” interest and knowledge of sporting / healthy activations and their availability
Massively positive feedback from teachers, in relation to their children’s enthusiasm for these new